Across almost three decades, Ross Bulla has developed distinctive competence for true insight and well-articulated confidence that enables public and private sector policymakers and stakeholders to prevent, protect against, mitigate, respond to, and recover from an evolving terror threat, including violent extremism and coordinated, mass-casualty hostile events; and the criminal infringement of Intellectual Property Rights that endanger the public health and our economy.
Globally, Ross is one of only 450 experts to be awarded two internationally accredited board certifications: the Certified Protection Professional, which provides independent confirmation of demonstrated knowledge and experience in all areas of security management, and the Physical Security Professional, which provides demonstrated experience in physical security assessment, the application, design and integration of physical security systems, and implementation of physical security measures. In fact, the Homeland Security Act of 2002 exempts Ross from terror-related liability claims involving his board certifications.
Ross is currently the founder and president of The Treadstone Group, Inc. Its clients, which range in size from entrepreneurs and startups, to the world’s largest celebrities and brand owners – and the law firms representing them – trust his investigators, analysts, and consultants to resolve their most-pressing global security risks and the unwitting or intentional infringement of their Intellectual Property Rights.
Ross has advised many of the world’s leading corporations and international government agencies with respect to security solutions and best practices for protecting their people, property, and information. Ross has managed security risk and vulnerability assessments at many of the nation’s landmark facilities, including: Time Warner Center, described as “the most preeminent and first vertical mixed-use facility of its kind”; One Beacon Court (a/k/a Bloomberg Tower), and the headquarters and branch offices of Fidelity Investments. Ross developed, implemented, and managed the security measures utilized and currently in place at multiple entertainment and sporting venues, special events, and the Olympic Games; instructed covert counterterrorism teams assigned to American embassies, consulates, and missions worldwide; assessed and managed threats against, and the inappropriate pursuit of public figures; and managed the Charlotte branch of the nation’s largest privately owned security company, which provided over 5,000 hours-per-week of guard services at high-rise, high-tech, and mixed-use facilities. In advance of the 2012 Democratic National Convention, Ross instructed over 800 facility managers, owners, and security directors on an all-hazards approach to mitigate risks, and instructed law enforcement officers from multiple agencies in dignitary protection.
For over twenty-five years, Ross has managed complex, global investigations that solved and resolved the dangerous diversion and counterfeiting of goods and materials; the accidental and intentional infringements of trademarks, patents, and domain names; and the use of such proceeds as a key source of funding by criminal enterprises, organized crime groups, terrorist organizations, and gangs. The pursuit of these activities has necessitated Ross overseeing or supporting investigations by personnel operating in nearly every country, including the Middle East and North Africa, where he managed a long-term investigation of dangerous, low-quality counterfeit auto parts, for which revenues contributed to an estimated $1 Billion market. Ross has negotiated the purchase of, or acquired, thousands of trademarks, domain names, and other intellectual property rights.
Ross is on the forefront of establishing best practices to protect Intellectual Property Rights and safeguard America’s National Security Assets. As an active member of the International Trademark Association (INTA), comprised of over 30,000 trademark professionals from 190 countries, Ross is appointed to the Legislation and Regulation Committee and its Model Law Guidelines Subcommittee, and is a member of the INTA 2016 Trademark Administrators and Practitioners (TMAP) Meeting Project Team. INTA has previously appointed Ross to serve on its 2015 Annual Meeting Project Team; Anticounterfeiting Committee; Internet Committee; and Membership Services Committees. Ross helped the National Counterintelligence Executive, directly responsible to the Director of National Intelligence, to spearhead the Trends in Proprietary Information Loss Survey Report, a 2007 study conducted among the Fortune 1,000 and 600 small and mid-sized companies. Ross is regularly invited to speak at conferences, including INTA Annual Meetings and conferences, and at the 2016 Building Africa with Brands Conference (Cape Town), and to address state and local bar associations on investigations and ethics. He is featured in print and on television more than one hundred times. Ross formerly served as chair of the Mayor’s Uptown Crime Prevention Council (Charlotte, NC), has been a guest of the FBI at its headquarters and academy, and has participated in its six-week Citizens’ Academy, where he served as founding president of its non-profit alumni association. He, too, is a graduate of the Charlotte-Mecklenburg Police Department Citizens’ Academy. As a volunteer professional, Ross has served at all ranks, including chief, in the rescue, EMS and fire services. Ross serves on the board of directors of the Lincoln County Coalition Against Child Abuse & Child Advocacy Center and the East Lincoln Rescue Squad Park management committee, and formerly on the board of directors of East Lincoln Betterment Association. He is a graduate of the University of North Carolina at Charlotte, with a BS in Criminal Justice and a second major in Psychology. Ross is an Eagle Scout.