For nearly three decades, Ross Bulla has advised public- and private-sector policymakers and stakeholders on practical methods to develop an effective approach to prevention, intervention, and response to terror threats and active assailants – either acting alone or in a group – as well as from the criminal infringement of Intellectual Property Rights that endanger public health and our economy.
Ross has managed complex, global investigations that solved and resolved the dangerous diversion and counterfeiting of goods and materials; the accidental and intentional infringements of trademarks, patents, and domain names; and the use of such proceeds as a key source of funding by criminal enterprises, organized crime groups, terrorist organizations, and gangs.
The pursuit of these activities has necessitated Ross overseeing or supporting investigations by personnel operating in nearly every country, including the Middle East and North Africa, where he managed a long-term investigation of dangerous, low-quality counterfeit auto parts, for which revenues contributed to an estimated $1 Billion market. Ross has negotiated the purchase of, or acquired, thousands of trademarks, domain names, and other Intellectual Property (IP) Rights. Ross is on the forefront of establishing best practices to protect Intellectual Property Rights and safeguard America’s competitive advantage.
Ross is known as a leading authority on investigating IP matters: logically, lawfully, and ethically. As an active member of the International Trademark Association (INTA), comprised of over 30,000 trademark professionals from 190 countries, Ross is appointed to the Public Information Committee. INTA has previously appointed Ross to serve on its Legislation and Regulation Committee, Model Laws and Guidelines Revision Subcommittee; the 2016 Trademark Administrators and Practitioners (TMAP) Meeting Project Team; 2015 Annual Meeting Project Team; Anticounterfeiting Committee; Internet Committee; and Membership Services Committees. Ross helped the National Counterintelligence Executive, directly responsible to the Director of National Intelligence, to spearhead the Trends in Proprietary Information Loss Survey Report, a 2007 study conducted among the Fortune 1,000 and 600 small and mid-sized companies.
Globally, Ross is one of only 450 experts to be awarded two internationally accredited board certifications: the Certified Protection Professional (CPP), which provides independent confirmation of demonstrated knowledge and experience in all areas of security management, and the Physical Security Professional (PSP), which provides demonstrated experience in physical security assessment, the application, design and integration of physical security systems, and implementation of physical security measures.
Ross has been appointed to the technical committee that is creating the Active Assailant Supplement to the ANSI/ASIS/SHRM Workplace Violence Prevention and Intervention Standard (WPVI). The supplement will include security design considerations, protocols, and response strategies, as well as procedures for detection, assessing vulnerabilities, and managing and neutralizing immediately life-threatening behavior perpetrated by an active assailant. While the original WPVI standard focused on prevention and intervention, the supplement addresses onsite response specific to an active assailant or shooter event. In addition, Ross Bulla served as a member of the committee that developed the “Facilities Physical Security Measures Guideline”, which assists in the identification of physical security measures that can be applied at facilities to safeguard or protect an organization’s assets. The FPSM Guideline is awarded a US Department of Homeland Security “Designation” under the SAFETY Act of 2002, recognizing its role in reducing the effects of terrorism.
Ross has advised many of the world’s leading corporations and international government agencies with respect to security solutions and best practices for protecting their people, property, and information. Ross has managed security risk and vulnerability assessments at many of the nation’s landmark facilities, including: Time Warner Center, described as “the most preeminent and first vertical mixed-use facility of its kind”; One Beacon Court (a/k/a Bloomberg Tower), and the headquarters and branch offices of Fidelity Investments. Ross developed, implemented, and managed the security measures utilized and currently in place at multiple entertainment and sporting venues, special events, and the Olympic Games; instructed covert counterterrorism teams assigned to American embassies, consulates, and missions worldwide; assessed and managed threats against, and the inappropriate pursuit of public figures; and managed the Charlotte branch of the nation’s largest privately owned security company, which provided over 5,000 hours-per-week of guard services at high-rise, high-tech, and mixed-use facilities.
In advance of the 2012 Democratic National Convention, Ross instructed over 800 facility managers, owners, and security directors on an all-hazards approach to mitigate risks, and instructed law enforcement officers from multiple agencies in dignitary protection. Ross formerly served as chair of the Mayor’s Uptown Crime Prevention Council (Charlotte) and the Greater-Charlotte Chapter of ASIS International, the leading organization for security professionals worldwide. Ross currently serves as president of the Association of Former Intelligence Officers (AFIO), North Carolina Chapter-in-Formation.
As a volunteer professional, Ross has served at all ranks, including chief, in the rescue, EMS and fire services. Ross is Vice President of the board of directors of the Lincoln County Coalition Against Child Abuse & Child Advocacy Center, and formerly served on the board of directors of the East Lincoln Rescue Squad Park Management Committee and the East Lincoln Betterment Association. He is a graduate of the University of North Carolina at Charlotte, with a BS in Criminal Justice and a second major in Psychology. Ross is an Eagle Scout.